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So things might slow down a little for October. But to fill your time sign up for the Fresh Signals RSS feed if you haven't already done so. In the mean time, enjoy the archives.

Kick ass flash interactive thing
Via CPLUV
Dove and Ogilvy Toronto have unveiled a follow-up to their huge hit “Evolution”: a new video called “Onslaught,” in which a young girl gets blasted with rapid-fire messages from the media about beauty. (Ogilvy’s Steve Hayden showed the spot last week during an Advertising Week panel on “Passionistas.” Now it’s up on YouTube) It’s energetic and eye-catching, and while it obviously lacks the “wow” factor of the original’s Photoshop montage sequence, it’s a worthy enough sequel. The passionistas will love it. Via Adverblog.
Celebrate Water is a magnificent communication project carried out by Carrie Hodson-Walker. During her final year at the University of Lincoln, Carrie curated this non-profit social design initiative as part of the final year of her course. She invited several international designers and illustrators from across the world to donate poster designs on the theme, Celebrate Water. Eighteen designers responded and the posters were printed in a limited run in order to raise money for water charity, Just A Drop.
Spotted over at the DesignMilk
JeffCroft.com: Tools do not a designer make
Think about it: do you go to the doctor because of her ability to use a stethoscope? Do you go to an architect because he’s really good with pencil and paper? Do you go to an auto mechanic because he is better with a wrench than you are?
Via the Inman
How magazine - At The Top Of His Game
"Good design doesn't cost much money. It just needs someone in charge who understands what good design is, and very often the people who are in charge don't care, or aren't aware, or are not educated enough to see that. If you look carefully, you can find some trade magazines that are as beautiful as any consumer title, and it's because they have someone who cares and is allowed to do that."
Luke Hayman
He's got some nice fonts too
Via CP
Found on FFFFound
Found on Boing Boing
Isaac Hayes and band rehearse the soundtrack to Shaft.
Found: Brand Spankin New
Via CP
Great film from Charles & Ray Eames if you've never seen it.
No matter what you do in L.A., your behavior is appropriate for the city. Los Angeles has no assumed correct mode of use. You can have fake breasts and drive a Ford Mustang – or you can grow a beard, weigh 300 pounds, and read Christian science fiction novels. Either way, you're fine: that's just how it works. You can watch Cops all day or you can be a porn star or you can be a Caltech physicist. You can listen to Carcass – or you can listen to Pat Robertson. Or both.
That's how we dooz it.
Experience Design: Who Does It, What Is It, How Do You Do It? - Robin Good's Latest News
There is a lot of talk lately about “Experience Design”. Companies sell experience design, but don’t define what it is. On-line discussion groups debate who the virtuosos of the experience domain should be. Design educators wonder if they should be teaching it. And they wonder how they should be teaching it.
In this paper I will address the following questions:
* What is experience?
* What is experience design?
* Who is creative?
* How do you design for experiencing?
* Who are the real virtuosos of the Experience Domain?
* Does this perspective change design education? How?
Cool Hunting: Nineteeneightyfouria: Shepard Fairey Interview
Many regard Shepard Fairey as one of the godfathers of the modern urban art scene and he's widely known as one of the hardest working men in the business. His Obey Andre the Giant figure can be found all over the world, oftentimes in some surprising locales. Unique stencil, collage, photography and painting techniques have made him possibly the worlds most well-known street artist.
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In the midst of all his preparation for the show Shepard graciously offered us some time on the phone. Even over the wires, it was apparent that he's a genuine and passionate individual. We had a great conversation...
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So what is Nineteeneightyfouria and the subtext of the show?
It's about people being in love with war, especially post 9/11. It really scared me how rearing and willing we were to fight, to "hunt them down." With that came a major loss in privacy and a steady movement towards a scene you would find in Orwell's 1984. Surveillance cameras, phones tapped, the whole bit. It's fitting this show is in London, 'cause they have surveillance everywhere.
There is also all this double speak and play on words by politicians that inevitably comes out through my work. You know we could go on and on about this, but you get the gist, we need to change things.
BLDGBLOG: That’s actually one of the things I like so much about your work: you re-imagine cities and buildings and whole landscapes as if they have undergone some sort of potentially catastrophic transformation – be it a war or an earthquake, etc. – but you don’t respond to those transformations by designing, say, new prefab refugee shelters or more durable tents. You respond with what I’ll call science fiction: a completely new order of things – a new way of organizing and thinking about space. You posit something radically different than what was there before. It’s exciting.
Woods: Well, I think that, for instance, in Sarajevo, I was trying to speculate on how the war could be turned around, into something that people could build the new Sarajevo on. It wasn’t about cleaning up the mess or fixing up the damage; it was more about a transformation in the society and the politics and the economics through architecture. I mean, it was a scenario – and, I suppose, that was the kind of movie aspect to it. It was a “what if?”
A good exercise in proving digital reproduction of photography isn't all bad. Now I have to start looking into the Epson 9800.
By Ctein
My dear, long-time friend David Dyer-Bennet (known to his friends as DD-B) was out here visiting a week back. I invited DD-B, who is another lifelong avid photographer, to bring along some photographs that he might want play with printing on my Epson 9800 printer.
One of the photographs DD-B chose to bring along was one that he had made back in college, in 1975, at the Lincoln Memorial. It had been photographed on 35 mm Tri-X under somewhat trying conditions. The exposure was just barely adequate, the two workers almost fading into the D-min of base + fog.
For as long as I've known him DD-B has been trying to make a satisfactory print of this photograph. He's revisited the negative periodically over the three decades since its creation, striving unsuccessfully to pull a print from it that really made him happy.
Finally, last weekend, 32 years after the image was "captured" he got a print he wanted to keep. Better prints may well be possible, but it's passed the threshold from "this is unacceptable to me" to "I enjoy looking at this." It never had before.
DD-B started with a good quality drum scan of the negative, and I worked considerable magic on it in Photoshop, using the Shadow/Highlight tool and local contrast enhancement via Unsharp Masking. There were a number of local corrections made, some curve reshaping, corrections for keystoning, cropping, grain and sharpness fine-tuning, etc.
But, honestly, precisely how we worked the photograph and who contributed which bits of photographic expertise really isn't important. For all I know, a traditional darkroom worker more skilled than DD-B could have made an equally lovely print. The Epson 9800 certainly eliminated a lot of the drudgery. We were able to produce a gorgeous 20 in. by 28 inch photograph; the last time DD-B tried working with paper in the darkroom of any truly substantial size it involved sponging down sheets with developer on a large table, for lack of suitable tray space.
All that's really important is that DD-B never gave up on this photograph. Few of us would regularly revisit a decades-old neg to see if our improved skills had made what we envisioned for the photograph realizable. DD-B did, and his faith in his vision and his perseverance have produced a rich and evocative image.
1week of art works, via the soon to be betrothed Serif

Via CP
Floating toxic plastic garbage island twice the size of Texas - Boing Boing
"A little-known island continent of floating toxic plastic garbage, TWICE the size of Texas, is growing in the pacific between Califormnia and Hawaii. Officially known as the Great Pacific Garbage Patch, until it can be taxed, U.S. officials will continue to ignore it. I heard of it once many years ago, but it apparently has been growing tenfold each decade since the 1950's, and now consists of 80% plastic. It has also been called Gilligan's Island, from the trashy TV sitcom that won't go away."
Don't try to be original, just try to be good.
"Based on Hopper’s recollections and the painting itself, the rider depicted is very likely Frenchman Alfred Letourner, one of the era’s great six day champions. He won at Madison Square Garden on six occasions, and as Hopper opined, Letourner was indeed the last Frenchman to win at the Garden. The vivid red jersey also points to Letourner, whose customary jersey choice generated his nickname: “Le Diable Rouge”."