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So things might slow down a little for October. But to fill your time sign up for the Fresh Signals RSS feed if you haven't already done so. In the mean time, enjoy the archives.

Kick ass flash interactive thing
Via CPLUV
Dove and Ogilvy Toronto have unveiled a follow-up to their huge hit “Evolution”: a new video called “Onslaught,” in which a young girl gets blasted with rapid-fire messages from the media about beauty. (Ogilvy’s Steve Hayden showed the spot last week during an Advertising Week panel on “Passionistas.” Now it’s up on YouTube) It’s energetic and eye-catching, and while it obviously lacks the “wow” factor of the original’s Photoshop montage sequence, it’s a worthy enough sequel. The passionistas will love it. Via Adverblog.
Celebrate Water is a magnificent communication project carried out by Carrie Hodson-Walker. During her final year at the University of Lincoln, Carrie curated this non-profit social design initiative as part of the final year of her course. She invited several international designers and illustrators from across the world to donate poster designs on the theme, Celebrate Water. Eighteen designers responded and the posters were printed in a limited run in order to raise money for water charity, Just A Drop.
Spotted over at the DesignMilk
JeffCroft.com: Tools do not a designer make
Think about it: do you go to the doctor because of her ability to use a stethoscope? Do you go to an architect because he’s really good with pencil and paper? Do you go to an auto mechanic because he is better with a wrench than you are?
Via the Inman
How magazine - At The Top Of His Game
"Good design doesn't cost much money. It just needs someone in charge who understands what good design is, and very often the people who are in charge don't care, or aren't aware, or are not educated enough to see that. If you look carefully, you can find some trade magazines that are as beautiful as any consumer title, and it's because they have someone who cares and is allowed to do that."
Luke Hayman
He's got some nice fonts too