Experience Design: Who Does It, What Is It, How Do You Do It? - Robin Good's Latest News

There is a lot of talk lately about “Experience Design”. Companies sell experience design, but don’t define what it is. On-line discussion groups debate who the virtuosos of the experience domain should be. Design educators wonder if they should be teaching it. And they wonder how they should be teaching it.

In this paper I will address the following questions:

* What is experience?

* What is experience design?

* Who is creative?

* How do you design for experiencing?

* Who are the real virtuosos of the Experience Domain?

* Does this perspective change design education? How?