The findings about the types of pictures most interesting to male and female audiences of the 1950's were not arrived at by advertising research alone. "Editorial research confirms them," writes Mark Wiseman in his article from the March 1952 issue of Art Director and Studio News.

The Reader Analysis Bureau of the Crowell-Collier Co., publishers of Collier's, "covering research among men and women readers of eight magazines", came to these conclusions: "Illustrate a story with men, and the women's readership decreases; and put only women in the illustration, and male readership diminishes."