J.J. Abrams, the producer, director and screenwriter behind Alias, Lost, Mission Impossible III, and the upcoming Cloverfield.

Abrams started his talk by showing a wrapped box he's owned for decades. It's a "mystery package" he bought from Lou Tannen's Magic store in New York. It has a big question mark on it. He's never opened the box and never will open it because he says the mystery of what's inside the box is more interesting than anything that might be in the box. "It represents infinite possibility; it represents hope; it represents potential... mystery is the catalyst for imagination... maybe there are times where mystery is more important than knowledge."