Posters donated by designers and artists around the globe, posters sold at the So-Cal Fire Poster Project raise funds for victims of the wildfires that devastated Los Angeles, Orange, Riverside, and San Diego Counties. All proceeds will be given to the Salvation Army, for the 2007 California Wildfire fund.
The project is modeled after the Hurricane Poster Project, an effort started for victims of Hurricane Katrina. Hugely successful, the project raised thousands of dollars since its inception. Its founder has graciously allowed us to use his model for helping Southern California residents.
Go see it.
