A film on the purpose and techniques of calligraphy. Presented and produced by Hallmark. Filmed at Hallmark cards during a visit by Mr. Zapf. Production manager Noel Gordon. Script outline Peter Seymour. Script editor Richard Rhodes. Camera Direction Frank Robinson. Associate cameraman Heinz Burger. Idea and direction Harald Peter.

The opening where he's drawing on the chalkboard and when he uses a ballpoint pen (15 min mark) are the most fascinating, the middle is a touch dull; I think that was a prerequisite for the mid sixties documentaries.

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